Press-on fake nail design trends in 2024

Le tendenze del design delle unghie finte a pressione nel 2024 si stanno evolvendo verso la diversificazione e la personalizzazione per soddisfare la ricerca di bellezza dei consumatori e la crescente richiesta di personalizzazione.

Here are some key trends:

1. Customised and tailor-made design: With consumers’ increasing demand for customisation, press-on fake nail design tends to offer more customisation options, allowing users to choose different patterns and colours according to their preferences and styles.
2. Healthy and eco-friendly materials: Consumers are becoming increasingly aware of the safety and sustainability of products, so press-on fake nails are increasingly using healthy and non-toxic materials, such as gelatinous adhesive.
3. Convenience and practicality: The design of press-on fake nails is becoming increasingly focused on the user wearing experience, easy to put on and take off, and can be reused, thus reducing manicure costs and time.
4. Diversification of sales channels: With the rapid development of e-commerce platforms and social media, sales channels for press-on fake nails have become more diverse, allowing consumers to purchase the desired products through various methods.
5. Technological innovation: The application of new technologies, such as 3D printing and customisation software, makes the design and production of press-on false nails more flexible and efficient.
6. Price Sensitivity: Price is an important factor that consumers consider when purchasing press-on fake nails. There are consumer groups for products in different price ranges, so marketers must fully consider market demand and consumer psychology in their pricing strategy.
7. Consumer behaviour: Data from iMedia Research show that Chinese manicure consumers consider factors such as quality, model design, ease of wearing and price when purchasing press-on fake nails, reflecting the high demand for overall product quality.

In summary, press-on fake nail design trends in 2024 will place greater emphasis on personalisation, health and the environment, convenience and practicality, and meet consumer needs through technological innovation and diversification of sales channels. In parallel, increasing market size and consumer behaviour studies also provide important foundations for industry development.